"The white paper calls on broker-led MLSs to become the exclusive source of truth for AI conversations, ensuring accuracy, attribution, and compliance in every response. The report calls for MLSs to modernize governance structures to preserve broker cooperation and consumer trust as AI tools like ChatGPT reshape how people access property data. The white paper includes a six-part policy framework for broker-led AI governance that emphasizes:"
"Fluente's recommendations include enabling MLSs to deploy secure MCP servers; training private AI models on their own forms and policies; and connecting datasets directly to tools such as ChatGPT through the OpenAI Apps SDK. Sovereignty means brokers and their MLSs control the intelligence that's built on their data, Lund said. The same way they control MLS data fields, display rules, and compliance in IDX."
Broker-led MLSs must become the exclusive source of truth for AI conversations, ensuring accuracy, attribution, and compliance in every response. Governance structures require modernization to preserve broker cooperation and consumer trust as AI tools like ChatGPT reshape property data access. A six-part policy framework emphasizes secure data pathways with encrypted APIs and audit trails; broker oversight and permissioning; real-time synchronization of listing data; transparent attribution to listing brokers; ethical AI compliance; and interoperable federation among MLSs. MLSs should deploy secure MCP servers, train private AI models on their own forms and policies, and connect datasets directly to AI tools via the OpenAI Apps SDK. Sovereignty means brokers and their MLSs control the intelligence built on their data, mirroring control over data fields, display rules, and IDX compliance.
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