"When it's time to sell your home, one of the most important decisions you'll make is choosing the right listing agent. A listing agent represents the seller, guiding them through every stage of the home-selling process. From pricing strategy and marketing to negotiations and closing, the listing agent works tirelessly to secure the best possible outcome for their client. In this guide, we'll break down what a listing agent does, who they represent, and why their role is essential when selling a home."
"A real estate listing agent is a licensed professional who represents the seller in a real estate transaction. Their primary responsibility is to market the property, attract qualified buyers, and help the seller achieve their goals. Unlike the buyer's agent, who works on behalf of the buyer, the listing agent's loyalty and fiduciary duty are owed to the seller. Every piece of advice, every strategy, and every negotiation point is crafted with the seller's best interests in mind."
A listing agent is a licensed real estate professional who represents the seller and owes fiduciary duty to that client. The listing agent develops pricing strategy, markets the property, attracts qualified buyers, negotiates offers, and guides the seller through inspections, contingencies, and closing. The selling agent refers to the buyer's agent, who represents the buyer and brings a ready, willing, and able buyer to the transaction. Listing and selling agents collaborate to close the sale while maintaining loyalty to their respective clients. A strong listing agent combines market knowledge, marketing expertise, communication, and negotiation skills to maximize sale price and minimize transaction friction.
Read at Redfin | Real Estate Tips for Home Buying, Selling & More
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