In a company statement, United Real Estate President Rick Haase expressed excitement about bringing SunWest operating principal and partner Jerry Braklow and his team into the fold. He stated, "It's gratifying to have Jerry Braklow and his team of affiliates join us as we grow our presence in the Kansas City area. We are excited to deliver more tools, services and supports to the entire SunWest Team."
Braklow highlighted an agent-centered approach to marketing and education at United as major factors behind partnering with the real estate giant. He emphasized, "Platinum's focus on supporting agents and promoting their business were major draws for us. We are empowering them to shine and position their brand however they choose."
For Platinum, the merger is mutually beneficial. Rob Hill, Platinum's director of growth and market development, noted that SunWest is receiving a lot more than what a typical merger brings, stating, "the shared technology assets and resources through Platinum that will soon be available to SunWest agents will greatly enhance their capabilities."
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