Rick Haase, the president of United Real Estate, emphasized the firm's mission to enhance financial trajectories for brokerages and agents through superior support and services. He expressed that such measures enable organic growth and opportunities for mergers, reflecting the firm's commitment to agent success and market expansion. The current growth pattern in Greater New Orleans is seen as not only gratifying but also part of a larger strategic vision for the company's future.
Tom Bookhardt, the CEO of United Real Estate Partners, noted the collaborative advantage brought by the merger, stating it would allow them to expand their reach and share best practices. His focus on innovative solutions and dedication to client success was echoed, asserting confidence that the union would meet and exceed market demands. This perspective demonstrates a commitment to operational excellence and enhancing agent capabilities in a competitive environment.
Ken Rayer, managing partner at Real Estate Resource Group, expressed that the decision to merge was also influenced by the compatibility of compensation models. Highlighting the flat-fee model, he reassured that the move would be beneficial for agents, avoiding the pitfalls of commission-split models. He articulated their commitment to provide agents with additional resources and support without increasing their costs, indicating a strategic focus on agent comfort and financial fairness.
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