This Florida City Was Named Best Hidden Gem Housing Market for Its Affordability-and It Has White Sand Beaches and Small Town Charm

"Of all cities in the Sunshine State, Pensacola came out on top thanks to its relatively low housing costs and beautiful location along the Gulf of Mexico, according to a recent study from GOBankingRates. The study, which looked at the 30 best hidden gem cities in the United States, found the average home value in the city was $260,455, nearly half the statewide average of $402,892."

"Pensacola boasts white sand beaches and ample opportunities for outdoor activities like hiking and swimming, making it a popular vacation spot and an ideal place to settle down. The city can trace its modern roots all the way back to the 16th century when the Spanish arrived to establish a new colony, according to Visit Pensacola. Popular sights include historic forts like Fort Pickens (built in the 1800s to defend the Gulf Coast) and the National Naval Aviation Museum."

Pensacola's average home value is $260,455, nearly half the statewide average of $402,892. Median household income is $72,699 and the average monthly mortgage is $1,491, with an overall cost of living around $3,500 per month. The housing market was considered balanced in August, with supply and demand roughly equal, and the median sale price rose to $299,000 from $276,450 in August 2024. Pensacola features white sand beaches, outdoor recreation, 16th-century Spanish roots, historic forts like Fort Pickens, the National Naval Aviation Museum, Perdido Key wildlife sanctuary, and Pensacola Beach amenities. California and New York each had five cities among the top selections.

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