The hottest amenity in ultra-luxury buildings isn't the spa - it's a private restaurant downstairs

"Awaterfront pool, a private spa with saunas, a 9-hole golf course, a 24-hour butler: there are plenty of luxurious amenities that the ultra-exclusive Residences at Six Fisher Island is offering to their tenants, who will pay $15 million and above for units in a building set to open in 2026 in the richest ZIP code in the country. But there's one amenity developers are betting will be their secret weapon in luring prospective buyers: a residents-only restaurant."

"In a post-pandemic world where more people are treating their homes as destinations rather than places to sleep, developers are competing with one another to set their buildings apart from the pack with unique amenities. It's no longer enough for newly built luxury buildings to include a lap pool and fitness center - it's the bare minimum. And while saunas and dog-washing stations are splashy, what really sets a building apart is boasting amenities that others can't access, like private dining experiences."

"At 432 Park Avenue in New York City, where unit prices can range from $9 million to upward of $50 million, residents can enjoy a restaurant experience with dishes curated by Michelin-starred chef Shaun Hergatt without the anxiety of a regular Joe gawking from the corner and snapping a photo for Instagram. At the Armani Residences in Florida, members enjoy access to a private oceanfront restaurant and the convenience of having food delivered directly to their residence if desired."

Developers of luxury residences increasingly add residents-only restaurants as signature amenities to attract ultra-wealthy buyers. High-end buildings are offering exclusive features beyond standard pools and gyms, including private dining to provide privacy, security, and differentiated experiences. Residences at Six Fisher Island will offer extensive luxuries and a residents-only restaurant to appeal to buyers paying $15 million and up. 432 Park Avenue residents access Michelin-curated dishes without public exposure. Armani Residences members receive private oceanfront dining and in-home delivery. Post-pandemic shifts toward treating homes as destinations have driven competition for unique, inaccessible amenities that confer exclusivity.

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