"According to data shared with SFGATE by AirDNA - an analytics firm focused on STR companies like Airbnb - this year there were roughly 500 more listings added in Santa Clara County for the week of Feb. 2 compared with last year. The county had about 3,200 available listing nights for that week in February last year, but that has jumped to roughly 3,700 this year for the week during the Super Bowl."
"For instance, in 2016 ahead of the last Super Bowl in the Bay Area, the San Francisco Examiner reported that applications for new STRs were pouring in for San Francisco in the months leading up to the event. However, Kevin Guy, a planner who was called the city's pope of STRs, told the publication the Super Bowl was only one of the factors for the uptick and not the only reason."
Over a million people attended Bay Area events during the 2016 Super Bowl, and some homes near Levi's Stadium listed for as high as $4,000 a night. Hundreds of new short-term rental listings have appeared in Santa Clara County over the past 12 months ahead of the upcoming Super Bowl. AirDNA data show roughly 500 more listings for the week of Feb. 2 compared with last year, and available listing nights rose from about 3,200 to roughly 3,700. AirDNA notes a strong growth rate in Santa Clara, nearly quadrupling its new-listing rate since 2025 versus a 5% industry average. Similar spikes occurred when Phoenix hosted in 2023, though growth later stalled. A single event does not entirely explain listing increases, and local factors have contributed to prior upticks.
Read at SFGATE
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