"Coming to you from Nathan Cool Photo, this timely video walks through how AI has actually strengthened the need for honest, realistic listing media instead of replacing it. Cool digs into the rise of AI slop, the growing public distrust of synthetic imagery, and how buyers now bail the moment something in a listing feels fake. You get a clear picture of why truthful advertising rules are tightening and why any hint of AI trickery can cost an agent credibility,"
"The video also spends time on the fight between CoStar, Matterport, and Zillow and what that means when a platform you counted on suddenly disappears from the biggest portal in the country. Cool explains how CoStar's ownership of Matterport and the API restrictions led Zillow to strip Matterport tours off listings altogether, leaving many people who invested heavily in that system scrambling. You hear real numbers on how few listings actually use 3D tours and why their popularity has already been sliding"
AI has increased demand for honest, realistic listing media rather than replacing human-driven work. Public distrust of synthetic imagery has grown, and buyers abandon listings at the first sign of anything that feels fake. Truthful advertising rules are tightening, and any hint of AI manipulation can erode an agent's credibility and impact media partners. Real estate media retains value through on-site presence, client management, and accountability—roles AI cannot fulfill. The CoStar–Matterport–Zillow conflict removed Matterport tours from a major portal, exposing the risk of building a business around a single proprietary platform. 3D tour usage peaked during the pandemic and has been declining, so diversifying offerings is safer.
Read at Fstoppers
Unable to calculate read time
Collection
[
|
...
]