Spring recruiting season ends early with continued decline in agent movement
Briefly

Agent mobility has sharply declined after March and April, moving beyond just a plateau. The Agent Movement Index for May indicates that traditional spring recruitment momentum is significantly low. There is ongoing weakness in raw mobility, with a decrease from April despite the usual active recruiting season, as many brokerages report softer pipelines. Meanwhile, the active agent count remains stable, suggesting agents are not exiting the industry. The drop in switching activity from last year signifies a structural slowdown in recruiting. Brokerages should prioritize retention strategies as agent movement is projected to be quieter this summer.
The May index suggests that the traditional spring momentum has likely already passed, and at levels far below normal.
Continued weakness in raw mobility reinforces the trend of declining movement despite the historically active recruiting season.
While agent count remains steady, the low level of switching activity has sharply dropped from last year, indicating a structural slowdown in recruiting momentum.
Brokerage value propositions such as coaching, culture, and support will be critical for retention, especially with fewer agents on the move.
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