"Gregory Bennett, Vice Chairman, CEO and President of Smith Douglas Homes, stated that demand has been relatively strong over the past couple of months despite economic and global political volatility. He noted, 'We're seeing seasonal traffic. We had good, strong traffic through March. April has been a slight decline, but still seasonally good.'"
"Smith Douglas Homes prioritizes pace over price largely due to its efficient, first-time-right build time of just 57 business days. Executives have compared their production model to an assembly line, emphasizing a consistent flow of starts, quick completions, and rapid turnover as a key differentiator."
"Russell Devendorf, a business leader at Smith Douglas Homes, remarked, 'We continue to view our ability to deliver homes quickly and reliably, with an offering of home choice and personalization, as a key competitive advantage.'"
In a challenging market, many homebuilders are reducing new deliveries to maintain margins. However, Smith Douglas Homes is taking a different approach by focusing on sales pace. In 2025, they achieved a record 2,908 home deliveries. Despite a 7% decrease in closings and an 8% drop in revenue in Q1 2026, net new orders rose by 28%. The company emphasizes efficient build times and a consistent production model as key competitive advantages, allowing them to maintain strong demand even amid economic uncertainty.
Read at www.housingwire.com
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