"As Katya, 'I have an elegance and a poise about me' which helps in giving a character-driven house tour via Instagram and TikTok videos."
"The conceit is that 'Auntie Katya,' dressed to the nines in the middle of the day, is on a 'quest to find the perfect Bay Area home,' ostensibly for herself."
"The videos feature some slightly comical editing and voice-over insertions about countertops and such, and they seem to be raising her profile even further."
"Frank tells the Chronicle, he was recently recognized by a checker at the grocery store as 'that drag queen who does the house tours.'"
Katya Smirnoff-Skyy, a drag persona of realtor J. Conrad Frank, is utilizing her performance skills to sell properties on social media platforms like Instagram and TikTok. With two decades of drag experience, Frank brings elegance and charisma to house tours, engaging viewers with witty commentary. The character, Auntie Katya, humorously searches for the perfect Bay Area home, showcasing various properties through entertaining videos. This unique marketing approach has increased Frank's visibility, leading to recognition in public spaces as a drag queen realtor.
Read at sfist.com
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