The surge in the construction of new apartment units means the competition for attracting and retaining great residents will be fierce in the rental market.
Renters satisfied with technology are 17% less likely to plan a move, highlighting the importance of digitization in enhancing resident experience.
Online resident-facing portals help ease the move-in process and improve user satisfaction, making tasks like lease signing and utility setup more efficient.
The expectation for seamless digital experiences drives the need for property managers to adopt consumer tech practices in rental management.
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