"I was in Southern California, and so I separated from the military and walked into our local Keller Williams office, he said. There was a husband and wife team, and I basically said, Hey, I want to learn the industry,' he said. I offered to work for free as an intern and said I was planning on moving to Texas in about nine months and so for just under a year, I interned for them and did everything I could possibly do."
"Jorgenson said the pace of innovation particularly around artificial intelligence (AI) and technology integration was a major factor in starting his new brokerage. Large brokerages, he said, often struggle to implement change quickly enough to stay ahead. There's all these new AI tools that are coming out, said Jorgenson. With the speed that everything seems to be happening, we looked at it and didn't feel like big companies could make fast implementation on things to keep up with what's happening."
Jorgenson left the military during the 2009 Great Recession and pursued real estate by interning at a Keller Williams office in Southern California before relocating to Texas and earning his license in 2010. He built the Jorgenson Group within Keller Williams, expanding its team and developing proprietary systems while remaining affiliated with the national franchise. He spent a year evaluating industry trends, acquisitions, and competitive dynamics, focusing on rapid technological change. Concerns about the pace of AI and technology integration, and the inability of large brokerages to implement change quickly, motivated him to start a new, more agile brokerage.
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