"Reaching 30,000 agents is a proud moment, but we view it as another step toward building a transformative platform for the next generation of real estate professionals and the clients they serve. The brokerage was recently named the top mover in the 2025 RealTrends Verified rankings. Real advanced from No. 10 to No. 5 in sales volume and secured the No. 6 spot in transaction sides. The firm first appeared on the RealTrends rankings three years ago."
"Real's growth has been fueled by its proprietary software platform reZEN and investments in artificial intelligence and workflow automation. The company says those tools allow agents to spend less time on administrative tasks. In 2024, the firm launched Real Wallet, a financial platform that provides eligible U.S. agents with business checking accounts through Thread Bank. The service includes a Real-branded debit card, faster access to commissions and real-time financial insights."
"Real said the platform has been adopted by more than 3,600 U.S. agents with deposits of roughly $16 million. We've built a platform designed not just for today's agent, but for where the industry is headed, Poleg said. The agent of tomorrow demands innovation, support and community. Real delivers all three and we believe surpassing 30,000 agents is only the foundation for what's to come."
Real reached 30,000 agents and advanced from No. 10 to No. 5 in sales volume while securing No. 6 in transaction sides in the 2025 RealTrends Verified rankings. Growth was driven by the proprietary reZEN software platform and investments in artificial intelligence and workflow automation, which reduce administrative time for agents. In 2024, Real launched Real Wallet, offering eligible U.S. agents business checking accounts through Thread Bank, a Real-branded debit card, faster access to commissions, and real-time financial insights. More than 3,600 U.S. agents have adopted Real Wallet, with deposits of roughly $16 million. The firm positions the platform as foundational for future industry needs.
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