Rayse has launched a new platform aimed at helping real estate agents document and share their work with sellers, focusing on clarity and communication. This initiative responds to data showing many sellers underestimate the agent's role and hours dedicated to the sale. A survey revealed significant demand for transparency with 96% of sellers wanting real-time updates. The platform simplifies logging marketing efforts and activity updates to keep clients informed. Adoption of this platform is growing among multiple listing services, enhancing agent-client relationships and transparency in transactions.
Rayse is now offering agents a way to document and share their behind-the-scenes work with sellers through a centralized platform that enhances communication and transparency.
Nearly 51% of sellers underestimated the hours agents spend on a sale, which highlights the need for improved communication between agents and clients.
The new seller-side platform was developed in response to seller demands for real-time updates and more visibility into agent activities, indicating a shift towards greater transparency.
With 64% of sellers willing to pay more for transparency into their agent's work, there is a clear opportunity for agents to leverage this in business.
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