Welcome to Briefly!
Quickly sign up or login to read, highlight, and comment on this article.
image credit
Real estate
No Open-House Party. Influencers Just Want an Open Door.
summary by
Takes and Highlights
Real estate
Some interesting advertising strategies here. There are also several real estate channels that are popular and highly bingeable.
No Open-House Party. Influencers Just Want an Open Door.
Marketers have for years chased trendsetters who can shape consumer behavior with their recommendations, and influencers have used that demand to trade targeted posts for perks.
That's true in real estate, too, where celebrities have peddled hashtagged images of luxury condos in exchange for payouts and swag.