Meritage Q1 2026 shows why incentives are the new battlefield
Briefly

Meritage Q1 2026 shows why incentives are the new battlefield
"Meritage Homes experienced a 5% decline in orders and a 13% drop in closings, with home closing revenue down 17% and gross margin at 17.5%. This performance indicates a significant deviation from expected outcomes for the spring selling season."
"Steven Hilton stated that the current market conditions are causing potential homebuyers to hesitate, necessitating a higher-than-anticipated use of incentives to capture demand in the near term."
"Every national or multi-regional public builder is grappling with issues of affordability, mortgage-rate volatility, and fragile consumer psychology, which complicate the sales landscape."
"The difference in performance among builders hinges on their strategies and actions in response to the challenging market conditions."
The mid-spring earnings cycle revealed a rapid deterioration in the operating environment for public homebuilders, with Meritage Homes reporting a 5% drop in orders and a 13% decline in closings. Home closing revenue fell by 17%, and gross margin decreased to 17.5%. Executive chairman Steven Hilton noted that external factors like military operations, rising interest rates, and inflation have negatively affected consumer confidence. Builders face challenges in converting demand into orders, requiring increased incentives to attract hesitant buyers.
Read at www.housingwire.com
Unable to calculate read time
[
|
]