"Lofty AOS coordinates a suite of AI agents that operate simultaneously. One assistant prioritizes tasks tied to lead management. A sales-focused agent engages and qualifies leads, generates call scripts and analyzes sales calls while a social media agent creates and manages content strategies, including scheduling and posting. The system also includes a homeowner-focused agent that adds to contact databases and automates valuation-based outreach aimed at potential sellers."
"The agent has control over parameters like when to respond to things, tone to use, certain attachments or disclaimers and so on. Then, in the case of the AI agents, [they] sort of directly interact through chats and emails and text conversations, etc. The agent can still jump into any of those at any point and take over if they want."
"One of the biggest concerns surrounding agentic AI is accountability particularly around compliance, messaging and brand control. Carter said Lofty AOS is built to give agents and brokerages oversight rather than take it away. That visibility is especially important as brokerages introduce automation to agents who may be less tech savvy or wary of change, Carter added. Automation shouldn't mean losing control, he said."
Lofty AOS uses multiple specialized AI agents that operate simultaneously to handle lead management, sales engagement, social media content, homeowner valuation outreach, website creation, SEO, and transaction coordination. The sales agent qualifies leads, produces call scripts, and analyzes calls while the social agent schedules and posts content. A homeowner-focused agent enriches contact lists and automates valuation-driven outreach to potential sellers. The system runs with minimal human involvement but preserves agent visibility and control over response timing, tone, attachments, and approvals. Automation enables agents to scale outreach and proactively engage entire databases while maintaining brokerage oversight for compliance and brand control.
Read at www.housingwire.com
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