"Pricing properties correctly is critical to ensuring our listings sell for the best price and terms possible. The correct listing price means more exposure for your listings, which drives the price up and improves offer terms, especially when there are multiple offers. The more attractive the price, the more interested buyers you'll have. The more buyers, the more (and better) offers you'll be able to negotiate for your seller."
"Research any previous listings in the MLS and pull up the address in public records to get a sense of what you'll be walking into at your listing appointment. Look at the key metrics (bedroom and bathroom count, square footage, lot size, location), check out photos from old listings and pay attention to the market history, such as if it was previously listed and didn't sell. This will give you a more complete picture of the property's metrics and history."
Many real estate markets are shifting toward balanced or buyers' markets, making accurate property valuation essential. Correct listing prices generate greater exposure, attract more interested buyers, and increase the likelihood of multiple and stronger offers. Research previous MLS listings and public records to understand property history and key metrics such as bedroom/bath counts, square footage, lot size, and location. Inspect past listing photos and market history for unsuccessful listings. Conduct a seller tour, document upgrades, and obtain ages and estimated costs of major components like roofs and HVAC to market added value and refine pricing strategy. Obtain seller permission to capture brief videos for marketing.
Read at www.housingwire.com
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