"If you ask your parents how they bought their first home, they'll likely tell you a story that involves circling listings in a newspaper and spending weeks driving around different neighborhoods. For generations, the real estate market moved at a slow, deliberate, and very analog pace. Today, that world has been completely transformed, and the primary engine of that change is the smartphone in your pocket."
"Social media has fundamentally reshaped the local real estate market. It has accelerated the speed of transactions, placed a massive premium on visual appeal, and created powerful new ways for buyers and sellers to connect with their communities. For a modern consumer, the journey of buying a new house now often begins not with a call to an agent, but with a scroll through Instagram or a question posed in a local Facebook group."
"Savvy real estate agents now use social media platforms like Instagram and Facebook to create a "Coming Soon" campaign. Days or even weeks before a property officially hits the Multiple Listing Service (MLS), the agent will post a few stunning, professional photos of the home's best features-a gorgeous kitchen, a beautiful backyard, or a stunning primary suite. This simple act generates a huge amount of buzz and allows the agent to build a list of interested buyers before the home is even officially for sale."
Smartphone-driven social platforms have transformed local real estate, shifting initial home searches from agents to Instagram and local Facebook groups. Agents use pre-listing "Coming Soon" campaigns on social media to generate interest by posting professional photos days or weeks before an MLS listing. Visual appeal now commands a premium, with Instagrammable features increasing buyer attention and speeding sales. Early buzz often produces multiple offers, creates urgency, and lets agents build buyer lists before formal listing. Mastery of social channels, strong visuals, and community engagement are now essential strategies for buyers and sellers.
Read at Social Media Explorer
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