"When a listing stalls, many agents immediately rush to price reductions. While pricing is often a factor, it's not always the only one, especially in a changing market. Think like a doctor: before prescribing treatment, run diagnostics. Ask yourself: Exposure: Is the property actually reaching enough of the right buyers? Presentation: Do the photos, staging, and description make the home irresistible or just meh? Market Positioning: Is the home aligned"
"with buyer expectations for its price point? Seller Cooperation: Are showing instructions flexible enough to make the property easy to see? A simple way to frame this with clients is: Every home has three main variables price, condition, and marketing. If the home isn't selling, it means we need to adjust at least one of these levers. Sometimes, the listing doesn't need a lower price. It needs a stronger story."
Diagnose stalled listings by testing exposure, presentation, market positioning, and seller cooperation before reducing price. Evaluate whether the property is reaching the right buyers, whether photos, staging, and descriptions excite buyers, and whether showing instructions are flexible. Treat MLS photos as a storefront: use natural light, horizontal shots, declutter, and seasonal updates. Add walk-through videos, drone footage, 3D tours, or virtual staging to build emotional connection. Rewrite bland descriptions to emphasize lifestyle benefits. Adjust at least one lever—price, condition, or marketing—to reinvigorate interest and avoid unnecessary price cuts when the story or exposure needs improvement.
Read at www.housingwire.com
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