"Lean into hyperlocal marketing. Okay, this is a big one. In a white hot market, you don't need good messaging to make some noise. Everyone and their momma is trying to buy or sell something, but in a tight market, broad messaging falls flat. If you want to capture attention, you need to become the trusted local authority. Buyers and sellers are less likely to take risks during downturns, which means they're looking for an agent who knows their neighborhood inside and out."
"That means doubling down on hyperlocal marketing. You need to dig in and carve out a niche. For example: Share market updates about specific zip codes. Post about new developments, school ratings, and neighborhood amenities. Host Q&A sessions on social media to answer questions about your area. The more you position yourself as the local expert, the more people will see you as the safe choice when making big decisions. This is the time to narrow your focus and own your market niche."
Housing market slowdowns lengthen listing times and make securing high-priced listings more competitive. Agents who thrive use strategy rather than waiting for the market to improve. Successful agents double down on hyperlocal marketing, carve out neighborhood niches, and position themselves as trusted local authorities by sharing zip-code level market updates, local developments, school ratings, and hosting Q&A sessions. Reliance on foot traffic alone becomes risky, so top agents adopt digital-first prospecting while maintaining targeted in-person efforts. A focused, proactive approach during downturns creates opportunities to grow market share and build lasting local credibility.
Read at Inc
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