CoStar Group highlighted significant traffic growth for Homes.com during its Q4 earnings call, stating it reached 110 million unique visitors monthly, overtaking Realtor.com. CEO Andy Florance expressed optimism about the site's escalating brand awareness, targeting a potential increase to 50% this year, supported by a Super Bowl ad campaign. The Homes.com sales team contributed to a $53 million increase in net bookings, growing from 41 to a larger sales force within a year. Overall, CoStar is committed to enhancing Homes.com's market presence following its successful relaunch.
We passed them in apples-to-apples traffic in our first year of the relaunch.
I believe that we can reach 50% unaided awareness this year.
CoStar reports that the Homes.com sales team sold $3.73 million in annualized net revenue.
We no longer need to temporarily send all of our sales forces to sell Homes.com.
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