Our brokerage is unique, Michael Gifford told HousingWire. It's our unique value proposition: we are a brokerage, but we're also invested in the property with the homeowner, we're not your typical agent. And that is our concentration, working with homeowners that we've already made a home equity investment with, not your traditional brokerage going out there trying to find buyers and sellers. He also added: We have the same interest as the homeowner in maximizing the value of that property when they go to sell it since we're invested alongside them. So that's a major differentiator from us and other agents.
However, having lived through 2008 to 2012, Cantrell is leery about the notion that home prices always go up. In the recent price run-up, the areas where this company operates saw the most rapid price increases and feeding f
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