According to the FTC, this alleged practice violates the Federal Trade Commission Act, the Gramm-Leach-Bliley Act and the Colorado Consumer Protection Act.
Colorado Attorney General Phil Weiser said in a statement, 'Through their actions, Greystar is thwarting apartment hunters from comparison shopping and choosing a home that fits within their budget.'
The FTC's complaint targets a longstanding industrywide practice of advertising base rent to potential residents, the statement reads. The idea that this is done with the goal of hiding fees from consumers is patently false.
Greystar decried the FTC's approach of producing headline-grabbing litigation rather than working with the company to help drive meaningful improvements for consumers in the rental housing industry.
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