"As part of their February 2025 deal, Redfin allegedly agreed that its website would be an exclusive syndicator of Zillow listings, meaning Redfin would essentially just copy over the listings from Zillow, the FTC said in a statement. The FTC also accused Redfin of agreeing to end its contracts with advertising customers and stop competing in the advertising market for multifamily homes for up to nine years."
"In a statement on Tuesday, a Zillow spokesperson said the syndication agreement is pro-competitive and pro-consumer by connecting property managers to more high-intent renters. Our listing syndication with Redfin benefits both renters and property managers and has expanded renters' access to multifamily listings across multiple platforms, the spokesperson said. Redfin said that it strongly disagrees with the FTC allegations and that its partnership gave more access to visitors and advertisers."
The FTC filed a lawsuit alleging Zillow paid Redfin $100 million in February 2025 to make Redfin an exclusive syndicator of Zillow listings, effectively copying Zillow listings. The FTC alleges Redfin agreed to end advertising contracts and refrain from competing in multifamily home advertising for up to nine years. The agency contends the payment enabled Zillow to overwhelmingly dominate an industry used by millions of renters and property managers, which would raise prices, worsen advertising terms, and reduce incentives to attract renters. Zillow described the syndication as pro-competitive and beneficial to renters and property managers; Redfin strongly disagrees and says the partnership increased access.
Read at www.cnn.com
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