"Under the ownership of FSBO Holdings, the platform will undergo a full overhaul to improve usability and transparency while maintaining its focus on independent home sales. Kortas said that while NEXA does not own FSBO.com, the platform will benefit NEXA due to lead discounts and lead aggregation. Kortas said no layoffs are planned, and FSBO.com employees will continue to work there since it is a separate company."
"I will personally go in and teach my NEXA loan officers how to do for-sale-by-owner marketing because I know how to do it as well as anybody, and this is my wheelhouse. So I'm going to become a coach to some loan officers, he said. This is going to be built into our AI platforms as well. I have my developers coming in to develop this new site, but it's going to have full integration with the AI platforms."
"Planned updates to the platform include the simplification of purchase contracts into plain-language steps; guiding buyers and sellers through negotiations collaboratively; clarifying timelines and responsibilities; and reducing friction in the transaction process while maintaining user autonomy. The changes are intended to allow buyers and sellers to transact directly, often saving thousands of dollars in commissions while still feeling supported throughout the process, according to the company."
FSBO.com will be overhauled under FSBO Holdings to improve usability and transparency while preserving independent home sales. NEXA does not own FSBO.com, but the platform will benefit NEXA through lead discounts and lead aggregation. No layoffs are planned and FSBO.com employees will remain with the separate company. The platform will integrate AI, provide AI tools for Realtors, and include training for NEXA loan officers in for-sale-by-owner marketing. Planned updates include plain-language purchase contracts, collaborative negotiation guidance, clarified timelines and responsibilities, and reduced transaction friction to enable direct buyer-seller deals that often save thousands in commissions.
Read at www.housingwire.com
Unable to calculate read time
Collection
[
|
...
]