"A seasoned marketing executive, Tribelli will report to FoA President Kristen Sieffert and help scale the company's reach while sharpening how its products are positioned with consumers, advisors and other stakeholders. FoA focuses on home-equity-based products for senior homeowners. Tribelli joins FoA, the second-largest reverse mortgage lender in the federal Home Equity Conversion Mortgage (HECM) program in 2025, as the company continues to invest in growth."
"Recent initiatives include an agreement to acquire $9.6 billion in mortgage servicing rights from Onity Group and the launch of HomeSafe Second, a second-lien reverse mortgage product. In a statement, Sieffert said Tribelli brings deep experience in reshaping brands, architecting digital engagement and driving growth, adding that her leadership will help educate consumers and financial advisors on the strategic role home equity can play in retirement planning."
Finance of America hired seasoned marketing executive Tribelli to report to FoA President Kristen Sieffert and to scale the company's reach while sharpening product positioning with consumers, advisors and other stakeholders. FoA focuses on home-equity-based products for senior homeowners. FoA was the second-largest reverse mortgage lender in the federal HECM program in 2025 and continues to invest in growth. Recent initiatives include an agreement to acquire $9.6 billion in mortgage servicing rights from Onity Group and the launch of HomeSafe Second, a second-lien reverse mortgage product. Tribelli previously led full-funnel growth strategy and subscriber engagement initiatives at Bloomberg Media and served as senior vice president of performance marketing at AMC Networks. The company aims to educate consumers and financial advisors on the strategic role home equity can play in retirement planning and is building a platform defined by scale, innovation and responsibility to the fastest-growing demographic in the country.
Read at www.housingwire.com
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