"For an industry obsessed with innovation, real estate has a strange relationship with progress. Every few months, there's a new platform, new startup, new "revolution" promising to reinvent how homes are bought and sold. Yet, the experience for most people still feels the same: complicated, expensive and confusing. The industry looks different on the surface. There are apps, dashboards and endless digital tools."
"Proptech has grown into a $30-billion-plus industry. Venture money poured in chasing efficiency, automation and convenience. But what most of that money built was layers on top of the same system, prettier interfaces for an outdated process. In many ways, we've created digital middlemen that look sleeker but act the same. Listing portals still sell leads to agents. Transaction platforms still depend on old commission models."
Real estate technology has improved front-end convenience while leaving entrenched power dynamics, fee structures and data flows intact. Digital tools enable online mortgage quotes, 3D tours and remote signing but do not change how pricing, commissions and leads are allocated. Venture-backed proptech often builds layers atop legacy systems, creating sleeker middlemen that reproduce commission-based and opaque pricing models. Homeowners gain visibility but still lack verified information, pricing clarity and control over their data. Meaningful disruption will require shifting data, pricing and process control to consumers and prioritizing trust and transparency so homeowners can make informed decisions.
Read at Entrepreneur
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