Auction.com is introducing SmartSale, a solution aimed at assisting distressed homeowners facing foreclosure. According to the company, this service enables sellers to leverage multiple sales pathways, access a curated buyer network, and receive personalized support from local agents and a dedicated Concierge team. This initiative responds to survey data indicating a growing preference among sellers for nontraditional sales methods. Despite a drop in demand for distressed homes in Q3 2024, Auction.com continues to promote options that cater to homeowners looking for flexibility and control over their sales process.
Every distressed customer deserved a chance to protect their equity, and Auction.com is going beyond auctions to make that possible, President Ali Haralson said in a statement.
SmartSale is a transformative solution for families facing the threat of foreclosure, Doug Whittemore, Auction.com's head of strategic growth, added.
SmartSale is designed as an alternative for sellers who are navigating financial challenges or simply seeking greater control, Auction.com explained.
Buyers surveyed by the company said that higher acquisition costs, higher rehabilitation costs and unfavorable mortgage rates were the key factors keeping them out of the market.
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