"Days on market (DOM) is the number of days a home is listed for sale before going under contract. The clock starts when the property is listed on a multiple listing service (MLS) and stops when the seller accepts an offer."
"As of February 2026, the typical U.S. home was on the market for longer before going under contract, continuing an upward trend that began in early 2024, indicating a record-strong buyer's market."
"More home sellers are choosing to list via a 'phased marketing' approach on websites like Redfin and Compass prior to listing on the MLS, utilizing 'Coming Soon' and 'Private Exclusive' listings."
Days on market (DOM) measures the duration a home is listed on the MLS before going under contract. A longer DOM can provide buyers with negotiation leverage and prompt sellers to reassess their marketing strategies. Phased marketing, including 'Private Exclusive' and 'Coming Soon' listings, allows sellers to test pricing strategies before formal listing, potentially reducing the risk of prolonged market presence. As of February 2026, homes are taking longer to sell, reflecting a growing gap between seller expectations and buyer affordability.
Read at Redfin | Real Estate Tips for Home Buying, Selling & More
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