"Cotality BLX is an enterprise listing management and distribution platform that gives brokerages more direct control over how listings are created, standardized and syndicated across MLSs and portals, according to the announcement. Cotality Broker Listing Exchange provides the stable, mission-critical foundation brokerages and affiliated agents need to navigate change with confidence, Kevin Greene, general manager of real estate solutions at Cotality, said in a statement."
"Cotality BLX is designed as a single, branded environment where brokerages can manage listing data from pre-market through closing, determine which MLSs, portals and partners receive the listing and apply brokerage and channel-specific policies and professional standards at the point of data entry. The tool is powered by Cotality's CoreAI technology and uses Real Estate Standards Organization (RESO) standards and embedded business rules to help keep data consistent and compliant throughout the listing lifecycle."
"Our priority is making sure our agents and brokerages control their listing content from the moment it's created not after it's been distributed and returned to them, said Chris Kelly, president and CEO of HomeServices of America. As the landscape evolves, ownership, access and flexibility around listing data will define competitive advantage."
"Czarnecki added that reducing duplicate entry across platforms and creating a more centralized experience helps agents save time and gain greater control over th"
Cotality launched Broker Listing Exchange (Cotality BLX) with Keller Williams and HomeServices of America as initial implementers. The platform is an enterprise listing management and distribution system that gives brokerages direct control over how listings are created, standardized, and syndicated across MLSs and portals. It provides a stable foundation for managing listing data from pre-market through closing, including selecting which MLSs, portals, and partners receive listings. Brokerage and channel-specific policies and professional standards can be applied at the point of data entry. The system is powered by Cotality CoreAI and uses RESO standards and embedded business rules to maintain consistency and compliance across the listing lifecycle.
#real-estate-technology #listing-management #mls-syndication #data-standards-reso #brokerage-operations
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