"James Dwiggins, co-CEO of NextHome, stated that one day of marketing won't change much in a slow market, where buyers are scarce and interest rates are high. He doubts that private listings or coming soons will significantly impact sales, as buyers are unlikely to act quickly on listings that are not immediately available for viewing."
"Syd Liebovitch pointed out that buyers want to see homes immediately after discovering them online. He noted that many forget about properties listed as coming soon by the time they are available for showings, suggesting that it may not be in the seller's best interest to expose a property before it is ready."
"Chip Stella, a broker-owner in Massachusetts, agrees that properties should be shown at their best. However, he recognizes the potential benefits of pre-marketing coming soon listings, indicating that some brokers in his MLS utilize this feature despite the challenges in the current market."
In a challenging real estate market, experts express skepticism about the effectiveness of 'coming soon' listings. James Dwiggins notes that buyers are scarce and high interest rates hinder quick offers. Syd Liebovitch emphasizes that buyers prefer immediate access to homes, as delays can lead to lost interest. He believes properties should be showcased at their best rather than pre-marketed. Chip Stella acknowledges the value of pre-marketing but highlights the importance of presenting homes effectively when they are ready for showings.
Read at www.housingwire.com
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