"The newest addition, Coldwell Banker Icon, plans to open a South Orange County office by the end of the month and another in Rancho Cucamonga, about 35 miles east of downtown Los Angeles, Rodriguez told The Real Deal. The Inland Empire office will be established through the acquisition of an existing company that, if finalized, will add another 60 agents to the roster. The details of both offices will be disclosed once those moves are finalized."
"Rodriguez launched Cal American Homes around 2009 with an office in Rancho Cucamonga at a time when the region was still reeling from the subprime mortgage meltdown. About three years ago, he decided to move the business to Real Brokerage's digital platform. With the market becoming more rugged last year, being virtual wasn't working for his agents. After exploring traditional brands for nearly a year, Rodriguez and Juarez decided to link with Coldwell Banker."
Coldwell Banker Real Estate signed a franchise agreement with Jessie Rodriguez and Aaron Juarez, creating Coldwell Banker Icon and adding roughly 25 agents. The new firm plans a South Orange County office by month-end and a Rancho Cucamonga location about 35 miles east of downtown Los Angeles. An Inland Empire office may be added through acquisition of an existing company, which would contribute about 60 agents if finalized. The move follows the recent $4.2 billion merger between Compass and Coldwell Banker parent Anywhere Real Estate, creating a combined brokerage of about 340,000 agents. Rodriguez cited brand recognition and the limits of a virtual platform as reasons to join.
Read at therealdeal.com
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