"Brandon Gilkey has built a reputation as a trusted real estate consultant and deal architect. He doesn't operate like a traditional agent. He works directly with sellers in tough situations and connects them to investors looking for the right fit. His approach is problem-solving, not pushing paperwork. Over the years, he's learned that open, clear, and honest communication builds strong, lasting relationships, whether someone's selling a property under stress or investing hard-earned capital."
"According to a 2023 report by the National Association of Realtors, 78% of sellers say trust in their real estate professional was the most important factor in deciding who to work with. That number jumps even higher in distressed sale scenarios. "If a seller doesn't believe you're being upfront, they shut down," Brandon explains. "I had a seller once who was weeks away from foreclosure. She thought everyone just wanted to take advantage of her. I didn't show her comps, I showed her a plan. I showed her a plan.""
Brandon Gilkey focuses on direct, problem-solving work with sellers in difficult situations and on matching those sellers to appropriate investors. Transparency, clear expectations, and honest communication are central to preventing misunderstandings and preserving relationships during stressful transactions. Data shows a large majority of sellers prioritize trust when choosing a real estate professional, a preference that intensifies in distressed-sale contexts. Gilkey emphasizes avoiding over-promising, confronting property issues honestly, and presenting concrete plans instead of statistics alone. This approach aims to reduce seller fear, keep deals moving, and protect investors' capital by aligning expectations and realities.
Read at Business Matters
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