"Homeownership remains one of life's most monumental transactions, and today buyers are approaching that life goal with new expectations, said Ginger Wilcox, president of Better Homes and Gardens Real Estate. High barriers to entry have created a generation of buyers who know what they want and won't settle for less. These insights can help sellers and agents make design and presentation choices that resonate with modern buyers who are eager but increasingly discerning."
"The report highlights six key themes influencing homebuying decisions, including; The new starter home: With the average first-time homebuyer nearing age 40, affordability is no longer the only priority. Buyers want a smaller footprint with meaningful design, natural beauty and personalization a top priority for nearly half of respondents. Paint colors that sell: Forty percent of buyers say paint color strongly shapes their first impression, with another third saying it captures their attention."
"Earth-inspired tones and classic neutrals are gaining influence in how buyers perceive value. Influencer-driven design: Social media is reshaping wish lists, pushing features such as organized pantries, reading nooks and artisan kitchens from viral trends into real-world expectations. Layout matters more than size: Eighty-six percent of buyers say flexible layouts help them see past square footage. Functionality, flow and multipurpose spaces for work and family life now outweigh raw size."
Buyers are entering the market with elevated expectations shaped by affordability pressures and delayed first-home timing. Many first-time buyers nearing age 40 prefer smaller footprints that offer meaningful design, natural beauty and personalization. Paint color strongly shapes first impressions, with earth-inspired tones and classic neutrals influencing perceived value. Social media is turning viral features like organized pantries and reading nooks into concrete wishlist items. Flexible layouts, functionality and multipurpose spaces now outrank raw square footage. Increasing emphasis on craftsmanship and curated curb appeal drives demand for custom millwork, natural materials and welcoming exterior design.
Read at www.housingwire.com
Unable to calculate read time
Collection
[
|
...
]