"In that experience I came away thinking that associations could actually be stronger for their members if they had voluntary membership, Cofano said. A lot of members view their dues as a tax and that creates this negative tension between members and the organization, and that is always an uphill battle in delivering value. In many parts of the country; however, it was challenging to untie Realtor membership with MLS access, Cofano said, preventing any sort of meaningful change."
"The playbook contains six modules that deal with things like legal risks, MLS access policies, the design and structure of MLSs, governance and legal documentation, monitoring of policies and how to roll out and communicate new policies to members. Through the modules, MLS and association leadership teams can work directly with policy and legal experts to design MLS access policies, manage risk and build sustainable revenue models."
The playbook is launching in 2026 after a project genesis more than a decade earlier during a CEO's experience at a state Realtor association that favored voluntary membership. Many members view dues as a tax, creating negative tension that hinders value delivery. Historically, unlinking Realtor membership from MLS access was difficult, blocking change. In 2024, some associations created non-Realtor subscription access to Realtor-owned MLSs and policy shifts prompted development of the playbook. The playbook provides a decision matrix and six modules covering legal risk, MLS access, MLS design, governance, monitoring, and communications to help build sustainable revenue models.
Read at www.housingwire.com
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