"The 94% figure is calculated using only homes that sold, not all homes listed or marketed, creating a misleading narrative about MLS effectiveness."
"When you look at the full picture: 47 out of 100 listings actually reached the MLS and sold. That's not 94%. That's 47%."
"The statistic leaves out a critical segment of the market: Listings that never made it to the MLS, properties tested in private channels without success."
The statistic claiming 94% of sold homes were sold on the MLS misleads by only including homes that closed. It excludes listings that never made it to the MLS, such as those marketed privately, withdrawn, or expired. This creates a distorted narrative about MLS effectiveness. For example, if 100 listings are taken, and only 50 reach the MLS, the actual success rate is 47%. The statistic fails to account for critical market segments, leading to misunderstandings about risk and trust in the real estate process.
Read at www.housingwire.com
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