Agentic AI sets 36-month clock for real estate power shift

"WAV Group identifies six companies with the data foundations to lead Cotality, ICE Mortgage Technology, Zillow Group, Fidelity National Financial, First American Financial, and CoStar Group. Their advantage is not model sophistication but proprietary property, transaction and behavioral data accumulated over decades, the paper states. For agents and brokers, this means artificial intelligence (AI) capabilities will increasingly be delivered inside the platforms they already use."

"The fundamental principle driving the next era of real estate technology is deceptively simple: AI is only as good as the data it consumes, the paper stated. And when the plumbing of an industry changes by making things connect more simply, safer and shared, that's not a passing trend. That's the beginning of a long-term shift. Agentic AI is here to stay because it's no longer about the demo. It's about the baseplate of building an AI strategy."

"The MLS remains immovable The paper is unequivocal about one structural reality the MLS cannot be bypassed. Companies that partner with MLSs will accelerate, while those that attempt to route around them face resistance and degraded AI accuracy, researchers said. When a property goes on the market, the authoritative record of that listing from the status, price, terms, showing instructions and real-time updates, lives in the MLS, the paper stated."

Six companies possess deep data foundations to lead real estate AI: Cotality, ICE Mortgage Technology, Zillow Group, Fidelity National Financial, First American Financial and CoStar Group. Their competitive advantage derives from proprietary property, transaction and behavioral data accumulated over decades rather than model sophistication. AI capabilities will increasingly be embedded inside the platforms agents and brokers already use. AI effectiveness depends on the quality and breadth of consumed data. Improved, shared and secure connectivity creates a long-term structural shift. The MLS is the authoritative source of truth and cannot be bypassed. Single-function tools face existential pressure as agentic platforms absorb capabilities. By 2028 fewer platforms, deeper MLS integration and an agent value proposition centered on relationships and negotiation are expected.

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