"In the world of real estate, your reputation is everything. For generations, that reputation was built in person-at the local coffee shop, at community events, and on the front porches of your clients. But today, the front porch has gone digital. Your social media profile is now the first place a potential client will visit to get a sense of who you are, what you value, and whether you are the right person to guide them through their biggest financial decision."
"A strong, authentic social media presence can be a real estate agent's single most powerful tool for building a brand and generating leads. But in the rush to build a following, many agents make a few common mistakes that can actually hurt their business and their professional reputation. Building a powerful online brand is a key focus for successful real estate agents, and it's a strategy built on providing value, not just posting listings."
Reputation in real estate has shifted online, with social media profiles serving as front porches where potential clients assess values and competence. A strong, authentic social presence builds brand awareness and generates leads when focused on providing value rather than nonstop listings. Common mistakes, such as constant sales pitches, can damage professional credibility. Adopt a give-give-give-then-ask approach, keeping roughly 80% of content valuable to the local community and 20% promotional. Emphasize local expertise to differentiate from national portals and make the feed reflect on-the-ground community knowledge.
Read at Social Media Explorer
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