"Madrid now drowns in indie coffee shops with coffee brewed from specialty beans that are flown in by winged unicorns and roasted to perfection. In this city, the green mermaid feels as relevant as a McDonald's next to Casa Botín (the oldest restaurant in the world, opened 51 years before the United States declared its independence), Dabiz Muñoz's three-Michelin-starred DiverXo, or any other of the best restaurants on the planet that reside in Madrid."
"This isn't your typical neighborhood Starbucks. We entered through the rather bland storefront, which looks just like every other restaurant and bar integrated in the stadium facade. But beyond the door there is a foyer with digital displays that completely cover the walls. They illustrate the journey of coffee, according to the company, in animated impressionistic sequences."
"The cool starts when you walk into the central atrium. Concrete columns-part of the old stadium's brutalist bones-soar toward the ceilings. Custom fixtures and plants line the walls. There is a big metal-and-wood staircase flanked by a large suspended sculpture, created by Madrid artist Cristina Mejías: a flowing ribbon that, according to the company, is an abstract Starbucks Siren th"
Madrid's coffee scene features abundant indie cafes serving specialty beans and artisanal roasts. Starbucks historically introduced milder, more palatable coffee to the city. A new flagship opened inside the Santiago Bernabéu stadium, adjacent to Real Madrid and major event audiences. A visitor accompanied by his son toured the store and expressed enthusiasm. The storefront appears similar to other stadium dining outlets, but a foyer reveals wall-to-wall digital displays depicting the coffee journey. The central atrium showcases soaring concrete columns from the old stadium, custom fixtures, plants, a metal-and-wood staircase, and a large suspended sculpture by Cristina Mejías resembling an abstract Starbucks Siren.
Read at Fast Company
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