"Just when it became normal to drop five figures on a thicker hairline, a new cultural vanguard rose up and said: Fuck it, we bald,' she asserted. The promise of assimilation and normalization of baldness has been in the air for years, but has never wound up fully taking hold. Many people continue making trips to Turkey for hair implants, taking pills that promise capillary growth, or have started wearing hats everywhere they go."
"But in 2026, some of those affected by the social convention dictating that baldness is a sort of epidemic and one that makes a person less attractive have decided to take radical steps. This initiative (like so many others in our digital age) began on Reddit, one of the internet's largest message boards, almost as a joke but a joke that has escalated into something resembling a sociocultural avalanche."
A cultural shift toward embracing baldness gained momentum as some people rejected expensive hair-restoration measures and hat reliance. A Reddit initiative invited users to admit baldness publicly and post unmasked photos, forbidding concealment or feigned hair. The campaign began with one man tired of shaving his head and expanded rapidly into a community that now has roughly 1.5 million members and about 30,000 weekly joiners. The group promotes a clear philosophy: embrace bald and strive to make the world more bald-friendly, rejecting the notion that baldness makes a person less attractive.
Read at english.elpais.com
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