"After years of wrangling, from this week new rules shield children in the UK from junk food advertisements. Those featuring processed food and drink products in 13 categories including soft drinks with added sugar, crisps, chocolate and sweets are now banned online, and can only be shown on broadcast TV after 9pm. In a month already strongly associated with the giving up of bad habits and turning over of new leaves, restraint on the part of advertisers has been made compulsory."
"Obesity deepens inequality, with the prevalence of childhood obesity in the most deprived areas around twice as high as in the wealthiest ones. The worse health associated with poor diet and excess weight, including type 2 diabetes and the risk of stroke, is thus added to other hardships. This concentration of obesity, and particularly its most severe forms, in the most deprived neighbourhoods is one reason why the new restrictions on advertising should be welcomed."
New UK regulations ban online advertisements for processed food and drink products in 13 categories, including sugary soft drinks, crisps, chocolate and sweets, and restrict broadcast TV advertising to after 9pm. The measures aim to reduce rising childhood obesity. Since the national child measurement programme began 20 years ago, the proportion of primary-age children in England who are obese rose from 17.5% to 22.1%. Childhood obesity prevalence in the most deprived areas is about twice that in the wealthiest areas. Excess weight and poor diet increase risks such as type 2 diabetes and stroke. Uneven impacts on vulnerable households underlie support for advertising restrictions.
Read at www.theguardian.com
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