The NHS recommends a first eye test before starting primary school at age four and then every one to two years as advised by an optometrist. New research shows 36% of parents are unaware of this guidance and 69% do not prioritise eye tests on back-to-school checklists due to busy schedules and difficulty finding appointments. Twenty-three percent of parents of four-to-ten-year-olds have never taken their child for an eye test, while 17% would not feel confident spotting vision problems. In some UK areas, schools do not routinely check eyesight. Asda offers free NHS-funded assessments for children under 16 at Asda Opticians.
The supermarket also found that nearly seven in 10 parents (69 per cent) do not include eye tests at the top of their back-to-school checklist, largely due to busy schedules and difficulty in finding appointments that don't interrupt school and work. What's more, nearly one in five parents (23 per cent) of children aged four to 10 have never taken their child for an eye test, allowing potential vision problems to go unnoticed.
'We know the back-to-school period is a busy one and so we wanted to find a way to make it easy and fun to remind everyone of the importance of children's eye health and vision. 'Our optometrists, dispensing opticians and store colleagues are here to support patients and their families, making the whole process simple, quick, and stress-free, helping ensure every child has clear, healthy eyesight for the classr
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