Putting the "Us" Back in Trust: Media in Filipino American Diaspora Communities - Non Profit News | Nonprofit Quarterly
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Putting the "Us" Back in Trust: Media in Filipino American Diaspora Communities - Non Profit News | Nonprofit Quarterly
The Filipino diaspora in the United States exceeds 4.2 million, with Filipinos disproportionately represented in healthcare roles such as nurses, doctors, lab technicians, caregivers, and assisted-living staff. Despite frontline service, Filipino voices are underrepresented in mainstream public-health and media-literacy conversations. This underrepresentation complicated efforts to combat COVID-19 misinformation across generations and within Filipino medical professionals. Longstanding gaps in understanding and the need for in-language fact-checking and culturally tailored content prompted a rapid-response effort that evolved into Tayo, a data innovation hub that empowers Filipino immigrants, publishes culturally relevant insights, and cultivates leaders to build greater equity.
"If you or your loved ones have ever been sick, you may have encountered a Filipino medical professional at the clinic or hospital-a nurse, doctor, or lab technician-or perhaps an in-home caregiver or staffer in an assisted living facility. This is because Filipinos are disproportionately represented in the healthcare sector-for example, 4 percent of US nurses are Filipino, though Filipinos make up only 1 percent of the population."
"These conditions surfaced longstanding issues and gaps in understanding about the Filipino community in overall public health and media literacy-and the need for in-language fact-checking and culturally tailored content for an intergenerational audience. What started out as a rapid response to a global health crisis has evolved into a data innovation hub called Tayo that empowers Filipino immigrants, publishes culturally relevant insights, and helps develop leaders who can build a more equitable a"
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