Bill McGowan and Juliana Silva, co-authors of 'Speak, Memorably,' emphasize the importance of captivating audiences through memorable communication. They argue that many fail to engage due to bland delivery. The book offers techniques based on concepts like the primacy/recency effect which suggests key message placement impacts retention. By sharing strategies applied by filmmakers like Francis Ford Coppola, they illustrate that what is emphasized at the start and end of a presentation significantly influences audience memory and impact. Their insights aim to help professionals transform their communication skills to inspire and influence effectively.
The primacy/recency effect suggests that information shared at the beginning and end of a presentation is more likely to be remembered than the central content.
In crafting memorable communications, where you place key ideas significantly impacts their retention, mirroring cinematic strategies used by renowned filmmakers.
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