"Today, with AI transforming virtually every professional field, my team and I have discovered that the technology-if used in partnership with our own experience and skills-can enhance our creativity, efficiency and strategic insight. We're using AI to drive the client coverage and impressions we're known for, as well as to help us reach new potential partners and build the business."
"This year, we rolled out our own "Mekky GPT" tool, a customized AI assistant that supports our team with brainstorming, research and providing a strong starting point for drafting content we refine and personalize. We also use AI to research media contacts, personalize pitches and track trends that inspire timely story ideas. The technology helps us work smarter and faster, freeing up more time for creativity and relationship building. It's become an invaluable tool in delivering the exceptional results our clients expect."
A boutique Chicago public relations agency adapted artificial intelligence to enhance creativity, efficiency, and strategic insight across client work. Customized AI supports brainstorming, research, and initial drafting that professionals refine and personalize. AI enables targeted media-contact research, personalized pitching, and trend tracking to inspire timely story ideas. Automation speeds routine tasks and drives client coverage and impressions while freeing time for creativity and relationship building. A customized "Mekky GPT" assistant accelerates ideation and research. Ongoing emphasis on integrity, authenticity, and human oversight shapes AI adoption and preserves human connection.
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