"The Tylenol poisonings became one of the most extensively covered news events since JFK's assassination, with over one hundred thousand stories published across the country."
"Johnson & Johnson faced an unprecedented crisis as their iconic Tylenol brand was linked to a wave of deaths, risking nearly 20% of the company's profits."
On September 29, 1982, 12-year-old Mary Kellerman died after taking Tylenol, leading to a series of similar deaths across Chicago. The culprit was found to be cyanide-laced Tylenol capsules, triggering a nationwide panic. This incident became one of the most publicized events in American history, rivaling the coverage of JFK's assassination, and posed an unprecedented challenge for Johnson & Johnson, as Tylenol was critical to their business, comprising a significant portion of profits. The situation put immense pressure on the company to respond and regain consumer trust.
Read at New York Post
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