EXCLUSIVE: 'Firearm Influencers' Are Targeting Kids on Social Media. What Parents Should Know
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EXCLUSIVE: 'Firearm Influencers' Are Targeting Kids on Social Media. What Parents Should Know
"Your kids are likely seeing more gun content online than you might expect. "Awareness of this problem is so low," says Nicole Hockley, co-founder of Sandy Hook Promise, a national nonprofit organization that aims to prevent violence. "You can have conversations with parents around their concerns around digital platforms and how their kids are engaging with them, but they're not fully aware of all the content that is being shown to their kids.""
"These companies are not required to share this information with anyone, including the people who would find it most relevant: parents. "Firearm manufacturers have been targeting children as a future consumer," Hockley tells TODAY.com, noting that boys have admitted seeing this content on a weekly basis. As a mom who lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Hockley is committed to curbing violence before it happens."
Children are seeing more gun-related content online than many parents realize. Awareness of the scope of this exposure is low among caregivers. Digital media platforms keep extensive data on minors and are not required to disclose how that data is stored or used. Firearm manufacturers have targeted children as future consumers, and boys report encountering gun content weekly. Parents and young people largely agree that such content is inappropriate for minors. Algorithms recommend content similar to users' activities, so games featuring guns can lead to recommendations for firearm influencers. Calls for greater transparency and awareness aim to reduce youth exposure and prevent violence.
Read at TODAY.com
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