"Until very recently, it looked like the teens of the 2020s were behaving very differently. In 2023, more than a fifth of Gen Zers were sober and only one in 10 had tried a Class A drug, with many turning away from drink and drug-induced depravity in favour of healthier, more wholesome activities like gym dates and ' grandma crafts'. But a new IWSR survey, released in June, indicates that famously sensible ' generation clean ' are back on the booze."
"Over the past six months, 73 percent of Gen Zers have drunk alcohol, compared to 66 percent two years ago - the biggest increase of any generation. Gen Z have also fallen in love with BuzzBallz - the sugary, neon-coloured, 13.5-percent-alcohol cocktails that you can buy from your corner shop for £3.99 a pop. Were Gen Z ever truly boring, or was the data missing out crucial parts of the story?"
Gen Z alcohol consumption has risen, with 73 percent drinking in the past six months versus 66 percent two years earlier. In 2023, more than a fifth of Gen Zers reported sobriety and only one in ten had tried a Class A drug, yet recent IWSR data shows a reversal toward alcohol. Cheap, high-ABV drinks such as BuzzBallz have become popular among younger consumers. Financial pressures in London, including average room rents around £980 and rising TfL charges, limit nightlife spending for students and young adults, making large-scale partying less affordable despite renewed drinking.
Read at Time Out London
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